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If you're going to
become an international brand,

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you have to have a name
people can pronounce

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Pierre Cardin

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Pierre Cardin

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Pierre Cardin

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Pierre Cardin

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Pierre Cardin

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Pierre

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Pierre Cardin

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Pierre

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Pierre

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Pierre

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Pierre

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Pierre

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Pierre

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Pierre

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Pierre

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Pierre

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Pierre Cardin

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Cardin

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Cardin

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Cardin

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Cardin

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Cardin

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Cardin

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Cardin

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Cardin

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Pierre Car-- oh you just say it.

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Just say it,
I'll drink.

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That'd be - Pierre Cardin.

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You know, Pierre Cardin.

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There's no one on the planet

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who's not going to
recognize that name.

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That's an exaggeration, but

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it's not far from the truth.

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Pierre Cardin

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In a word, chic.

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Many of his ideas have become

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mainstays
of the fashion industry.

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They were incredibly original
and innovative

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when he brought them
into play.

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He just revolutionized
our business.

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A little bit of a sell-out.

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A contradiction.

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A control freak.

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A label, a logo, a legend.

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What's not to admire?

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When Cardin takes someone in,
and someone joins

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the House of Cardin,

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you're like joining a family.

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The weird thing
of course is that

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he's thought of as
French designer Pierre Cardin.

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And he's not.
He's Italian.

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Mussolini's road
to power began in 1922

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when his fascist black-shirts
marched on Rome.

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Vive la France

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Shouts ring from every throat.

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Including that of mademoiselle.

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It was a much smaller group
or clique of people

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in those days.

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and so on.

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At the end of the day

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the real designers are the ones
who know how to tailor.

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Then you could never be starving

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If you can tailor, you can eat.

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Immediately
after World War II,

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he is connected
to all these social events

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that are legends.

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He dressed Christian Dior
as a lion.

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Cardin made that costume.

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This is 1948.

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And then at the Beistegui Ball,

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one of the great costume balls
of the century,

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he contributed thirty costumes.

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On the Regio Canal, Venice,

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the Labia Palace has transformed
for one night

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into a scene
of 18th Century glory.

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Fourteeth floor,
full of clothes.

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Here's the latest
look from Paris,

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filmed in Paris.

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When I draw a dress,
I'm not thinking tall or small,

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Japanese or French or
American or Australian girls.

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I'm just thinking "dress"

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to put the body
in some wonderful form, you know.

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He really
brought that to the fore

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during the 50s and 60s

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where we were changing our idea

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as to what could be
in a fashion magazine.

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Even from the very beginning,

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he didn't go

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for the conventional
set of mannequins at that time.

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If he felt that they were right
to show his creations

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and express his creativity
and his designs,

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then he chose, then,
the right frame of mind.

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It was a perfect marriage

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of model and designer.

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Once she was established,
we knew

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that she was the one
that would be wearing

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the main pieces of the season

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because she did
have a real knack

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for wearing Cardin that
none of them quite had.

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The diversity
was quite refreshing.

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because during the 60s,
here in the States,

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we were experiencing
some true ugliness.

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I didn't like what my country
was doing to people

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that looked like me.

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I still don't.

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In the 60s, he decided
that it was okay

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to use a Japanese person.

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It's okay to use a person that
looked like me with brown skin.

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What he was selling was not

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a color of skin.

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it's very important

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that Hiroko was a model
in the 50s

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because it changes
their perception of

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A Japanese woman,
or what beauty can be.

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I was a Japanese,
tattooed, lesbian.

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I didn't want to ever model,
but what made me do it

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was because there was nobody

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that represented anything
like that.

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And I thought, you know what,

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if there's a window
of opportunity,

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politically, it had to be done.

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With fashion, I mean, you
can reach billions of people

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with the cover of a magazine.

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He was
extremely instrumental

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in being one of the designers
to use models of diversity

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and all color, so for that,
I thank him.

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The 1960s is this key decade
in fashion

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where we start
to see this idea of

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pre-War hierarchies of society
should be broken down.

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What's been called
"The Youth Quake"

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is a really big part of this.

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Breaking from the past,
not wanting to wear

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what your parents wore.

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His clothing
definitely moved away

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from having

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anything to do with the actual
shape of the female form.

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So, of course, if you're wearing
an A-Line dress,

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it's much easier to move around

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than it is if you're wearing
a very tight, fitted dress.

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So, in a sense, I think that
being able to move freely

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is empowering.

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It was not only "Women"

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and "Women of Freedom",

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but here is a coloful,
exclaimation point

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at the end of a sentence.

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I see Pierre Cardin as somebody
who was a feminist

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who understood also what
women from the 60s and 70s

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needed in a designer.

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So Pierre Cardin was
one of the first

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to really create
beautiful silhouettes,

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beautiful clothes that were
reasonably priced,

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and were made of materials
that were practical.

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That you could wash and wear,
or dry clean.

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It's just-- it's just beautiful.

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-If I stand up, will you see it?
Yeah.

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Okay.

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Because it really is--
it really is kind of amazing.

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With Cardin,
menswear changed

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so dramatically.

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Because menswear was so based
around that men wore suits.

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So once we started to relax,
a lot of people wanted Cardin

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because it was modern,
and it was young,

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and it was different.

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Paul, John,
George and Ringo.

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How did
your style begin?

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Well, we got it
from Paris.

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Yeah, Cardin.

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Groups didn't use to
have this sort of jacket.

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they used to wear all new suits.

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We adopted this fashion.

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It's a French fashion.

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From whom?
Pierre Cardin!

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When you're looking
at a magazine,

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and then you get to Cardin,
and you go, "Wow!"

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I've turned the page,
and I've gone from

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the sexy women with
a rolled umbrella

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and a little hat

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and suddenly I've got a girl
with a geometric

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Vidal Sassoon haircut,
and this amazing look,

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and it's modern.

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It says modern.

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No man
can fully grasp

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how far or how fast we have come

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Man in his quest
for knowledge and progress

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is determined
and cannot be deterred

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The exploration of space
will go ahead.

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With the circle
is a perfect form.

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A circle is also a sphere,
which is a globe.

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Which is a universe
that he occupies.

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I mean, he covers the globe.

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He always has thought globally.

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It also was
a symbol of eternity,

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and Pierre Cardin seems to be
forever.

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He was just a futurist.

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He was a futurist in the way
the designs looked.

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He was a futurist in his idea

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of how fashion
can be a business.

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He was a futurist in his...

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sort of all-encompassing,
all-embracing idea of

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art, and performance art,
and architecture,

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and fashion,
all being of one piece.

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There's always
something extra

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It's true for his furniture,
and it's true for his clothes.

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And I think that's what
makes him so appealing.

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There's always a cherry on top.

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Pierre Cardin
was one of the pioneers

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in making eyewear fashionable,

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both sunglasses
and prescription.

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Prior to Pierre Cardin,

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the choices in eyewear were
gold rim,

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tortoise, black
and a combo frame

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like what Kevin Costner
wore in JFK.

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All through the 70s
and 80s, it was Pierre Cardin.

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that propelled the eyewear
industry into designer.

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He certainly put
power in the logo.

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The Helvetica, the
anthromorphic, bimorphic P.C.

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He is not the first
one to put a logo

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on the outside, but he's one
of the first

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to know that he didn't
have to do it discreetly.

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Branding
is really a perfect way

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the aesthetics principles
of this particular designer.

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Clear the runway.

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I mean, you can say the same
thing happens

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with beer or cigarettes.

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is now fully recognized
as branding.

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I think the first time
I heard about Pierre Cardin

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was because someone I was
dating was wearing the cologne.

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The bottle was fantastic.

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It was so chic architecturally
just so extraordinary.

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Part of what makes
it so provocative and fun,

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00:48:07,968 --> 00:48:10,596
obviously references a penis.

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That's sex!

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Even these
inexpensive towels

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have a graphic image
that evokes Pierre Cardin.

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Wait! He did an AMC Javelin?

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With elegant
and colorful upholstery,

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classic door panels,

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and chic headliner.

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The Cardin Javelin
was really fully realized.

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It was pretty awesome.

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The Cardin option really gave
them a piece of distinction

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that no other manufacturer had.

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Not content to being earthbound
he lent his brand

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and his ethos to a plane,

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an executive jet by Westwind.

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It seems to me that it would
have been an impossible task

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to keep track of it all.

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somewhere in the world
going rogue

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and creating whatever they want

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and putting
a Pierre Cardin label on it.

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From the very beginning,
he never accepted any money.

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He never took a loan
from a bank.

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Dior, the House of
Dior, and the other Houses,

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they have been developed.

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But they have been developed
by marketing teams

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and by marriages and alliances
with other big corporations.

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Pierre Cardin belongs
to Pierre Cardin.

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Pierre Cardin on
the cover of Time Magazine

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is proof of the fact that
he was well-regarded,

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not just as a designer
of frivolities for women

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00:52:20,595 --> 00:52:22,556
Welcome to Maxim's, my friend!

266
00:52:38,780 --> 00:52:42,325
Of all the things
he would buy in Paris,

267
00:52:42,325 --> 00:52:45,245
he would buy the oldest
Art Nouveau restaurant.

268
00:53:03,430 --> 00:53:04,181
Please.

269
00:55:09,055 --> 00:55:12,517
With Cardin,
in spite of all the modernity,

270
00:55:12,517 --> 00:55:16,271
in spite of all the synthetics,
in spite of all the shine,

271
00:55:19,065 --> 00:55:21,401
And that, I think, may be that

272
00:55:24,696 --> 00:55:28,074
sitting somewhere inside his
genetic make-up.

273
00:55:30,910 --> 00:55:33,121
a certain warmth as a person

274
00:55:33,121 --> 00:55:35,665
which we may
or may not always see

275
00:55:35,665 --> 00:55:37,917
in his public persona.

276
00:55:41,629 --> 00:55:44,090
to frighten or scare us.

277
00:56:14,079 --> 00:56:15,121
That already introduces

278
00:56:15,121 --> 00:56:17,123
that idea of fantasy

279
00:56:17,123 --> 00:56:18,958
and a big part of his fantasy is,

280
00:56:20,960 --> 00:56:25,965
The world of the future he saw
as something global.

281
00:56:25,965 --> 00:56:26,883
He was in Japan

282
00:56:26,883 --> 00:56:29,886
when you hardly saw
Japanese in western clothing.

283
00:56:29,886 --> 00:56:33,848
He was in China, when everyone
was still in a Mao uniform.

284
00:56:33,848 --> 00:56:36,893
He was in the Soviet Union when
there was no fashion at all.

285
00:56:36,893 --> 00:56:39,896
I mean, who ever thought of these
places as markets?

286
00:56:42,816 --> 00:56:45,276
to wear the clothes
that they wanted to wear.

287
01:05:48,861 --> 01:05:50,154
How
many million dollars

288
01:05:50,154 --> 01:05:52,239
did this man make last year?

289
01:05:52,239 --> 01:05:54,951
His name is Pierre Cardin.

290
01:09:41,343 --> 01:09:43,804
Burt Bacharach was
the musical conductor

291
01:09:43,804 --> 01:09:44,847
for Marlene Dietrich.

292
01:09:44,847 --> 01:09:49,351
So apparently, Burt let her
know big girl's coming over.

293
01:09:49,351 --> 01:09:52,813
She did my sound check,
she did my lighting,

294
01:09:52,813 --> 01:09:55,149
then proceeded to walk
into my dressing room

295
01:09:55,149 --> 01:09:57,776
to look at the clothing
I brought to wear.

296
01:09:58,027 --> 01:10:01,822
She took a hanger out,
threw it in the hall.

297
01:10:02,239 --> 01:10:03,824
She was throwing
my clothes out.

298
01:10:03,824 --> 01:10:06,202
I thought the lady
had lost her mind, Ok?

299
01:10:23,677 --> 01:10:26,889
He was at, I think, every
performance I did.

300
01:10:42,780 --> 01:10:44,448
We get to
the Pierre Cardin theater

301
01:10:44,448 --> 01:10:45,908
and this is beautiful.

302
01:10:45,908 --> 01:10:47,451
All glass.

303
01:11:00,464 --> 01:11:03,634
71 was the year
that we had pretty much

304
01:11:03,634 --> 01:11:06,136
terrified everybody
in rock-and-roll.

305
01:11:06,136 --> 01:11:08,722
So, there we are, getting
ready to do our show,

306
01:11:14,228 --> 01:11:16,063
and ran it through
the glass window.

307
01:11:17,731 --> 01:11:20,067
They put Neil, my drummer,
and myself,

308
01:11:20,067 --> 01:11:21,944
in a closet,
a broom closet,

309
01:11:22,361 --> 01:11:24,863
with Bianca Jagger
and Catherine Deneuve,

310
01:11:26,991 --> 01:11:28,284
And I went,

311
01:11:31,495 --> 01:11:32,913
When you think back of it now,

312
01:11:32,913 --> 01:11:34,081
with 20/20 hindsight,

313
01:11:34,081 --> 01:11:35,666
the idea of
bringing Alice Cooper

314
01:11:35,666 --> 01:11:37,167
into a theater like that,

315
01:11:37,668 --> 01:11:39,712
I think he probably knew
there was gonna be a riot,

316
01:16:13,819 --> 01:16:16,405
I do remember when I met him,

317
01:16:16,405 --> 01:16:20,534
I was probably twenty,

318
01:16:20,534 --> 01:16:23,245
and I remember him
saying to me,

319
01:16:26,832 --> 01:16:29,918
And I was so shy, but it was
such a big deal

320
01:16:30,669 --> 01:16:34,006
that he noticed me, I felt.

321
01:16:34,006 --> 01:16:38,135
And that he said this very
particular thing to me,

322
01:16:38,135 --> 01:16:40,929
started to make me
think that women

323
01:16:40,929 --> 01:16:43,098
all have a particular kind
of beauty,

324
01:16:43,098 --> 01:16:45,100
and that we are all like flowers,

325
01:16:45,684 --> 01:16:48,353
and that we are all
different kinds of flowers.

326
01:16:51,023 --> 01:16:54,443
really stayed with me,
and really meant a lot to me.

327
01:18:17,442 --> 01:18:20,445
Watching Jeanne Moreau
walk through a parking lot

328
01:18:21,738 --> 01:18:25,659
is akin to watching

329
01:18:25,659 --> 01:18:28,662
any other actress
do a three-page monologue.

330
01:19:15,500 --> 01:19:19,588
I guess a lot of people doubted
there was something there

331
01:19:19,588 --> 01:19:21,214
because they were more
accustomed to the idea

332
01:19:21,214 --> 01:19:23,675
of Pierre Cardin with a man
than a woman.

333
01:19:25,594 --> 01:19:27,763
why not with Jeanne Moreau?

334
01:20:41,503 --> 01:20:44,589
for it to be part of their
discussion with a journalist,

335
01:20:44,589 --> 01:20:45,841
or an interview,

336
01:20:45,841 --> 01:20:48,510
or the motivation for their
seasonal collection.

337
01:21:01,022 --> 01:21:02,607
Just for weekends,
we fly

338
01:21:02,607 --> 01:21:05,777
many times
to the south of France,

339
01:21:05,819 --> 01:21:09,447
also Tunisia or Italy for two
or three days when we can.

340
01:21:09,531 --> 01:21:11,032
We go to the country.

341
01:21:11,199 --> 01:21:16,371
But in Paris, we are very few
times out of the house together

342
01:22:11,134 --> 01:22:14,930
We have very different lives.

343
01:22:15,013 --> 01:22:17,057
He works very much,

344
01:22:17,098 --> 01:22:19,017
and he wants to be very quiet,

345
01:22:19,017 --> 01:22:20,101
a very quiet life.

346
01:22:31,613 --> 01:22:35,825
Lovely house on the Seine...

347
01:22:35,909 --> 01:22:41,122
and I think he'd rather
be with very few friends.

348
01:22:53,259 --> 01:22:58,056
I love to go many
times to nightclubs

349
01:23:00,183 --> 01:23:01,518
and things like that.

350
01:23:20,829 --> 01:23:22,372
Of course, in 1961,

351
01:23:22,372 --> 01:23:24,499
Pierre Cardin takes up
with Jeanne Moreau.

352
01:23:57,157 --> 01:24:00,493
The relationship
between Andre and Pierre Cardin

353
01:24:00,493 --> 01:24:04,706
survived this incident,
and if I were Andre,

354
01:24:04,706 --> 01:24:09,627
I would rather have infidelity
with a woman than with a man.

355
01:24:09,627 --> 01:24:12,088
But in the sort of history,

356
01:24:12,088 --> 01:24:14,799
one gets the sense of him
as a sort of a rock.

357
01:24:17,010 --> 01:24:19,387
which is kind of
a remarkable thing, right,

358
01:24:57,008 --> 01:25:00,470
Andre Oliver dies
in 1993 from AIDS.

359
01:29:55,014 --> 01:29:58,393
I know he is hoping to
build this tower in Venice.

360
01:30:02,397 --> 01:30:04,232
until he sees that thing built.

361
01:33:18,426 --> 01:33:20,052
One more time.
- No.

362
01:33:54,712 --> 01:33:56,714
and again, and again.

363
01:33:56,714 --> 01:33:59,216
Yeah, people will always be inspired.

364
01:33:59,216 --> 01:34:00,176
He is one of the greats.

365
01:34:05,765 --> 01:34:06,766
I feel young.




